Patient retention has emerged as a major strategic priority. It depends on a comprehensive experience that combines effective communication, a well-designed facility, and a consistent relationship with the patient.

A policy that is set to evolve with the new code of ethics, which clarifies the scope for flexibility.

Display cases, counters, digital tools, merchandising, private consultation areas, loyalty cards… all of these are ways to build trust, highlight the pharmacy’s health-related services, and help the pharmacy establish a lasting relationship with its patients.