With nearly 25,000 products on the market and 4 tons of products thrown away every day, the skincare industry is facing a crisis of purpose and oversaturation. As a result, 1 in 2 women gives up on her skincare routine before finishing the product. Faced with this reality, consumers are turning to Instagram (40% of their inspiration) or the convenience of Amazon for guidance, calling into question the traditional role of the pharmacy.

How can pharmacists demonstrate their added value in this rapidly changing skincare landscape?

This conference offers a strategic analysis of the levers that will enable pharmacies to turn this challenge into an opportunity. We will structure this analysis around four major themes:

State of the Customer Experience: A comparative overview of current standards (from specialty retail to pure-players and social media) to understand consumers’ new expectations regarding their skincare journey.

The growing use of data and AI: How to move from subjective advice to data-driven recommendations. We will explore how artificial intelligence is becoming the trusted scientific third party in the face of online misinformation.

"Phygital" Demystified: Beyond the buzzword, we will define this journey in concrete terms. Understanding why the experience must no longer end at the counter, but extend through digital follow-up to ensure adherence, results, and loyalty.

The Impact on the Pharmacy Ecosystem: Analysis of the positive effects of Beauty Tech on your internal management: from inventory optimization (better purchasing through customer insights) to team empowerment (restoring meaning and expertise to the profession).

A must-see 20-minute presentation to understand the changes in skincare within the pharmacy of tomorrow.

• Understanding the New Dynamics of the Skincare Market
• Understanding the Strategic Role of Data and AI
• Demystifying and Defining the "Phygital" Concept
• Assess the systemic impact on pharmacy management