Artificial intelligence is creating a new divide among pharmacies: those that will boost their performance… and those that risk falling behind. Team productivity, margin optimization, smart inventory management, personalized patient counseling: AI is already profoundly transforming how pharmacies are run and, in a market under pressure, is becoming a decisive competitive advantage. At PharmagoraPlus, Nizar Derkaoui, professor of strategy and management at ESSEC Business School and CEO of Hominum Consulting, will answer our questions and explain why this technological revolution will reshape the pharmacy sector—and, above all, how to transform a traditional pharmacy into an “augmented” pharmacy starting today: what strategic decisions to make, what levers to activate, and how to use AI to improve performance, free up pharmaceutical time, and create more value for patients—because the real question is no longer whether AI will transform the pharmacy sector, but which pharmacies will be able to turn it into a decisive advantage.