In a challenging economic climate, community pharmacies are undergoing a profound transformation of their business model. Between consistently high foot traffic, pressure on profitability, and changes in the product mix, the economic balance is becoming increasingly fragile. This conference offers an in-depth analysis of the contrasting realities of the retail pharmacy market in 2025, while exploring new growth drivers: services, new roles for pharmacists, digitalization, and data-driven management. A forum for discussion to understand, anticipate, and strengthen the resilience of retail pharmacies.