Influence & Pharmacy: A New Responsibility

Today, patients turn to social media for health information even before stepping foot in a pharmacy. In this new digital landscape, pharmacists can no longer be merely local healthcare professionals; they have also become a voice, a point of reference, and a trusted source. 

This conference explores the changing role of the pharmacist in the age of influence. Where does information end and promotion begin? How can we share information without compromising our ethics?
How can we use social media to educate, prevent, and protect, while adhering to a strict legal framework?

Drawing on my experience as a pharmacist and content creator, I share the challenges, responsibilities, and opportunities of this new mission: to make digital technology an extension of our professional commitment.

Because today, providing information is a different way of providing care.