Conspiracy theories, viral rumors… fake news is a daily occurrence at the counter. The pharmacy team must know how to address them without causing offense, convince without imposing, and preserve the relationship of trust with patients. 

This conference will provide practical tips for spotting fake news, understanding the drivers of misinformation, and developing effective communication strategies. This is a key challenge for ensuring the reliability of pharmacy advice and reaffirming pharmacists and pharmacy technicians as a reliable source of information in a landscape saturated with conflicting messages.