Discover why home medical equipment is becoming a strategic priority for pharmacies. We’ll explore upcoming trends—the shift toward home care and demographic changes—and the opportunities in this market, where you should position yourself now. You’ll learn how to identify the key drivers for structuring and growing your home medical equipment business on a daily basis, and you’ll leave with actionable ideas to implement in your pharmacy.

• Analyzing the challenges facing the MAD in the coming years: the shift toward home care, demographic changes, and market opportunities to be seized.
• Identify and understand the key factors for effectively structuring and growing your pharmacy’s over-the-counter (OTC) business
• Identify concrete ways to improve the day-to-day organization and management of the MAD.