Today, patients expect much more from their pharmacist than just dispensing medication: they seek comprehensive, personalized, and credible expertise. In a micronutrition market that has become crowded and highly competitive, differentiation can no longer rely on promises alone. It requires consistency, clarity, and added value.

It was with this vision in mind that Wellnove was founded.

Founded by Elom ETSE, an expert in the development of innovative nutraceutical solutions, the brand is driven by a clear mission: to empower as many people as possible to reach their full potential by taking active control of their nutrition, health, and well-being.

 

Scientific rigor in the service of pharmacy consultation.

Designed specifically for the pharmacy sector, Wellnove offers a rigorous and structured approach that reinforces the pharmacist’s authority.

Each program is based on three fundamental pillars:

• Careful selection of relevant assets
• Well-established and coherent synergies
• Accurate, scientifically based dosages

The goal: to provide specific solutions to common needs encountered in the pharmacy, while making it easier for staff to make recommendations at the counter.

 

A clear, distinctive, and immediately actionable product line.

Wellnove is launching its product line with a concise and straightforward range, structured around key needs: skin care, overall beauty, and vitality —the first areas of a phased rollout designed to provide long-term support to pharmacies.

1. Skinnove Radiance helps maintain an even and luminous complexion through a combination of antioxidant and brightening ingredients.
2. Skinnove Radiance Serum complements the topical treatment regimen with proven skin-evening active ingredients that are suitable for sensitive skin.
3. Collanove Beauty improves the health of your skin, hair, and nails thanks to a carefully formulated blend of Peptan® collagen, astaxanthin, zinc, and biotin.
4. Libinove Boost addresses men's vitality needs with a targeted blend of EnoSTIM™, citrulline, taurine, zinc, selenium, and vitamin B6.

Clean, polished designs, crafted to be effective, easy to understand, and easy to recommend.

 

A real performance driver for the pharmacy.

Wellnove positions itself not merely as a product brand, but as a strategic development partner.

The brand offers:

• To establish a unique market position in a saturated market
• To increase the perceived value of the advice
• To generate qualified traffic
• To increase the average order value
• To build long-term patient loyalty

Pharmacy teams have access to sales support tools, comprehensive educational materials, training, and a digital strategy that showcases their expertise.

Micronutrition thus becomes a natural extension of the pharmacist’s role in healthcare: prevention, support, and long-term monitoring.

 

A French signature driven by a vision.

Conceived, designed, and developed in France, Wellnove represents a new approach to the world of micronutrition.

In a highly competitive market, the brand is committed to consistency, scientific rigor, and sustainable performance.

More than just a product line, Wellnove is a signature.

A positioning.

A strategic tool for the modern pharmacy.

 

Meet us at the PharmagoraPlus Trade Show:

Join us at the Pharmagora Plus trade show— Stand —on March 14 & 15, 2026

Or contact us

Website: https://www.wellnove.com

Phone: +33 (0)6 95 55 05 22

Email: contact@wellnove.com