Les Victoires de la Pharmacie, the premier award dedicated to beauty, skincare, and hygiene products sold in pharmacies and drugstores, will be hosted by PharmagoraPlus in 2026.

The trade show has chosen to support this award by becoming the exclusive “event” partner for this second edition. We invite you to visit stand in the Natural Village on March 14 and 15 to discover all the award-winning products, which were officially unveiled just recently.

 

Willy Mansion, the founder of the Victoires de la Pharmacie, and his team have created an award that addresses today’s most pressing issues. As such, the methodology behind these deeply committed “Victoires” is rooted in values that resonate with consumers: effectiveness, health, environmental responsibility, and social commitment.

 

An award that has garnered enthusiasm and support from a wide range of stakeholders since its inception.

Born out of repeated requests from brands and laboratories seeking a logo specific to their network, this new mark of quality is built on the same foundations that have made its predecessor, the Victoires de la Beauté, a success since 2002.

The 2026 edition confirms the success and relevance of this award, as evidenced by the numerous entries from bold and disruptive young brands, SMEs with recognised expertise, major laboratories, and pharmacy groups.

 

A powerful methodology

As part of a unique process, this distinction is based on two key findings. First, blind sensory analysis tests conducted in laboratories by panels of pharmacy customers—consumers with specific expectations and high standards. This forms the foundation of the rating, the very essence of the award and the basis of its unparalleled credibility.

Next, all products are systematically assigned an “IMPACT SCORE®,” which is expressed as a number of Bonus Points. These Bonus Points (which are added to the sensory score) are based on an analysis of four criteria: the formula, certifications/labels, the recyclability of the packaging, and sustainability commitments.

 

Top-notch technical resources.

To establish a rigorous methodology, ensuring that the teams behind the winning brands and retailers can take pride in their achievement, the award draws on top-tier technical resources:

• The independent sensory analysis laboratories Aqualeha and Actalia Senso for blind taste tests (with over 60 years of combined expertise; COFRAC-accredited),
• The experts at INCI BEAUTY (for formula analysis)
• CITEO (For Recyclability)
• The United Nations Sustainable Development Goals.

 

Relationships with distributors

Established at the very first edition, the award has signed agreements with major partners to offer business opportunities to the winners: Wellpharma (Objectif Pharma), Atida/Santé Discount, Beauté Privée.com, FIT/Shanghai Fortune (Chinese distributor), and other more specialized partners such as La French Beauty Coloc’.

 

The winners will be announced on March 3, 2026.

The new winners will be announced in the stunning setting of the Théâtre de la Tour Eiffel during an exclusive event dedicated entirely to beauty, fitness, and wellness, where influencers, the press, and distributors/industry groups will be invited to attend in a unique format. Co-hosted by David Garbous and Willy Mansion, the event will highlight the winners’ CSR commitments.

 

Learn more:

To submit your products for consideration, please contact Nathalie Johnson at 01 39 100 200 or at nathaliejohnson@monadia.fr

 

Press Contact & Awards Ceremony: Sergio Da Fonseca 01 39 100 200 digital@monadia.fr