The PharmagoraPlus team is delighted to welcome RoC to the heart of this year’s trade show. Founded in 1957, this iconic French brand is now making a comeback in France and in French pharmacies. Ahead of the trade show on March 8–9, we had the opportunity to learn more about this relaunch and what’s next for the brand.

 

RoC was founded in 1957 by Jean-Charles Lissarrague, a young pharmacist driven by his passion for skincare. After years of research in the United States, RoC is now returning to France and to French pharmacies. Could you tell us more about this relaunch and the brand’s next steps in France?

In fact, this beloved French heritage brand was founded nearly 70 years ago. For three generations, it has held a special place in the hearts of women seeking effective, clinically proven formulas at an affordable price. RoC is relaunching in France by expanding its distribution through pharmacies, our preferred partners. This involves several steps:

The first is the resumption of direct distribution as of October 1. We have assembled a headquarters team of 10 employees and 14 sales representatives in the field, through SOFIP, to support pharmacists with the RoC anti-aging line and Kéops deodorants.

The second step is to build on our expertise and the brand’s phenomenal success in the United States, where a RoC product is sold every 5 seconds. This success is based on the effectiveness of our formulas, backed by 35 patents on key anti-aging ingredients—hyaluronic acid, vitamin C, and THPE—including 26 patents on retinol alone.

Ultimately, the goal is to bring customers into pharmacies to find the RoC product that’s right for them. This starts with the close relationships we maintain with healthcare professionals, particularly dermatologists. We have over 3,000 partner dermatologists who develop, test, and recommend our formulas. We also launch extensive marketing campaigns across pharmacy displays, print and digital media, and social media. Take our latest innovation, for example: a firming serum with RoC retinol in a stick format—a first!

 

RoC is considered a specialist in retinol—can you explain the role of retinol and its history with RoC?

The famous RoC retinol, indeed. But first and foremost, RoC is the leading expert on all anti-aging ingredients. That said, over the years, RoC has developed highly specialized expertise in retinol. So why? First of all, because retinol is the ultimate anti-aging ingredient. It helps tighten pores, accelerate cell turnover, and reduce dark spots. But you still need to know how to formulate it properly. The RoC retinol formula is unique and original. Our RoC retinol is stabilized, encapsulated, and boosted by a natural active ingredient, chromone. This is what makes it 7 times more effective and 2 times more stable than conventional retinols, as proven by tests. We know of no equivalent in terms of effectiveness and tolerance, even for sensitive skin.

 

RoC has just developed the RoC 35 protocol. Can you explain this protocol to us and tell us what makes it revolutionary?

This is the first time a study of this scale has been conducted, involving no fewer than 35 French clinics. For 90 days, patients followed a regimen consisting of 5 RoC products. Thirty criteria were evaluated, and the results are spectacular. In just 90 days, 96% of participants felt they looked younger. When we asked them to rate this rejuvenation, they estimated it at 9.6 years. Nearly 10 years! But that’s not all… 96% of them also said they felt more optimistic. The result is truly feeling good about yourself—both literally and figuratively.

 

And what are the key points pharmacists should keep in mind to provide their patients with the best advice on the RoC regimen and products?

Simple, reliable advice. Clinically proven effectiveness, even for sensitive skin. And all at an affordable price. That’s RoC’s promise to help you take care of yourself and feel good about your skin!

Learn more:

Visit RoC at stand and attend their presentation from 3:00 p.m. to 3:40 p.m. on Saturday, March 8, in the Therapeutic Areas Theater