Given that we all consume twice as much salt as we should, and that 1 in 2 adults needs to reduce their salt intake, pharmacists have a key role to play in prevention and counseling. What natural product can a pharmacist recommend when a patient wants to cut back on salt? NONE! FURIFURI is the first delicious, 100% natural alternative to salt, designed to help people who need or want to reduce their salt intake without compromising on taste.

 

Japanese-inspired, health-conscious:

FURIFURI is inspired by furikake, a Japanese seasoning rich in essential nutrients that was created by a pharmacist in the early 20th century. Its main benefits come from its core ingredients: sesame and seaweed.

 

FURIFURI has reimagined this seasoning with a formula tailored to today's expectations:

• Sesame
• Seaweed from Brittany
• 100% natural ingredients (no additives or preservatives)
• Gluten-Free
• MAX flavor
• -94%* less salt (*compared to table salt)

Seaweed + sesame: Superfoods + numerous nutritional benefits:

Seaweed: rich in

• Iodine
• Iron
• Magnesium

Seaweed provides a naturally briny, salty flavor while being low in sodium. This allows FURIFURI to position itself as the only 100% natural alternative to salt.

 

Sesame: rich in

• Proteins
• Fibers

 

For which patients?

FURIFURI is intended for the following conditions and patients:

• High Blood Pressure
• Hypothyroidism
• Cardiovascular Diseases
• Diabetes
• Water Retention
• Obesity
• Seniors
• Pregnant women
• Children
• Athletes

 

It's a product that's easy to understand and quick to recommend.

It's very easy to use—just sprinkle it on all your everyday dishes: eggs, salads, vegetables, meat, fish, etc.

In just one step, your dishes become more flavorful—without adding salt.

 

A Performance Driver for the Pharmacy

FURIFURI offers a business opportunity for pharmacies. The brand provides a complete point-of-sale kit to maximize visibility and boost sales:

• Counter Displays
• Floor displays
• Point-of-Sale Displays
• Flyers
• Samples
• Shelf Stops
• Posters

This approach helps boost sales in the department and encourage sell-out.

 

Used by over 1,200 pharmacies

FURIFURI has already won over more than 1,200 pharmacies in metropolitan France and the overseas departments and regions (DROM-COM), confirming the expectations of the pharmacy market.

 

FURIFURI at a glance:

• A 100% natural alternative to salt
• A simple and quick product to recommend
• MAX flavor
• -94%* less salt (*compared to table salt)
• MAX flavor

 

It’s also a way for the pharmacy to position itself as a discoverer of hidden health gems with an innovative and delicious product.

 

Come see us at the Pharmagora Plus trade show— Stand —on March 13 & 14, 2027

Or contact us

Website: https://www.furifuri.com

Phone: +33 (0)6 17 16 02 71

Email: commercial@furifuri.com